A career built around understanding markets.
I started in market analysis in London, working on complex UK markets where research meant finding, structuring and interpreting information from a vast range of sources.
Moving into B2B SaaS changed the question. Intelligence wasn't only about understanding a market — it had to reach sales, product and leadership quickly enough to influence a decision.
That shift has shaped my work ever since: from market analysis to competitive intelligence, enablement, intelligence platforms and, increasingly, AI-enabled systems.